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Artifice logo — Alex Wright
Artifice logo — Alex Wright
Artifice logo — Alex Wright
Artifice logo — Alex Wright
Identity —
Artifice Books
Text >  An identity developed for a new architectural publishing company. The idea focused on the interpretation of illusion and space to steer away from potential negative connotations of “artifice”. Three dimensional form conjured from basic two dimensional shapes was persued as a basis for the design. The final “cornerstone” formation was created to reflect on foundations and the beginning of a creative process.