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Alex Wright — Liquid Capital
Alex Wright — Viva
Alex Wright — Liquid Capital
Alex Wright — Viva
Alex Wright — Liquid
Alex Wright — Liquid Capital
Alex Wright — Liquid Capital
Alex Wright — Liquid Capital
Identity —
Liquid Capital
Text >  Comprehensive identity and branding for a city trading company. The project covered everything from Christmas cards to the company’s building signage and websites. The logo was based on the bird of paradise flower which can be used to identify deep sources of liquid in arid conditions. Moving away from the usual corporate, macho identities found in other city organisations — the more feminine vibrant flower was different and would set them apart.